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Coca-Cola Italy launches reformulated Fanta - 09 August 2010
A new version of sparkling soft drink Fanta has been launched in Italy.?
Coca-Cola Italy has launched a reformulated version of its fizzy orange Fanta drink that contains no added preservatives.
The soft drink, first introduced in Europe in the 1940s and in the US in the 1960s, is made of real orange juice from 100 per cent Italian fruits and is also free of artificial flavourings and colourants.
Coca-Cola Italy said the latest innovation has been made possible thanks to its work with bottling partners in the country and came in response to customer feedback on the use of added preservatives in soft drinks.
"Thanks to its cutting-edge manufacturing processes, the Coca-Cola system has achieved a high-quality product, meeting the needs expressed by consumers," the firm explained.
Fanta products are constantly undergoing improvements, added Cristina Santucci, Coca-Cola Italy marketing director.
The soft drink is now available in dozens of flavours worldwide as one of the company's 3,300 products.
Posted by Lauren Cook
Coca-Cola Italy launches reformulated Fanta - 09 August 2010
A new version of sparkling soft drink Fanta has been launched in Italy.?
Coca-Cola Italy has launched a reformulated version of its fizzy orange Fanta drink that contains no added preservatives.
The soft drink, first introduced in Europe in the 1940s and in the US in the 1960s, is made of real orange juice from 100 per cent Italian fruits and is also free of artificial flavourings and colourants.
Coca-Cola Italy said the latest innovation has been made possible thanks to its work with bottling partners in the country and came in response to customer feedback on the use of added preservatives in soft drinks.
"Thanks to its cutting-edge manufacturing processes, the Coca-Cola system has achieved a high-quality product, meeting the needs expressed by consumers," the firm explained.
Fanta products are constantly undergoing improvements, added Cristina Santucci, Coca-Cola Italy marketing director.
The soft drink is now available in dozens of flavours worldwide as one of the company's 3,300 products.
Posted by Lauren Cook
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